Guenguel

A family company in Patagonia Argentina, whose owners, the Mazquiarán family, are third generation sheep-raisers.

Guenguel was born when this family decided to look for diversity, a family that since 1920 is dedicated to the traditional raising of sheep in the region of Patagonia for the purpose of producing wool.

Our Activity

Guenguel is principally oriented to the foreseeable and sustainable production of Guanaco fiber, as a complement to the production of extra fine and fine Merino Wool.

Guenguel’s most innovative line is related with the Rational Management and Sustainable Use of the Guanaco. The Guanaco is a wild camelidae originally from Patagonia; it possesses a well-known high quality fiber for the textile industry, used for the confection of valuable garments.

The sustainable raising of the Guanaco is introduced to Guenguel’s productive scheme with the objective of complementing the activity related to the extra fine and fine wool production.

Guenguel produces and offers natural fibers to the world, transformed in garments of Patagonian quality and warmth

Mission

Guenguel’s objective is to consolidate the sustainable and predictable production process of natural fine special fibers in Patagonia, which tends to partially cover the unsatisfied international demand linked to a specialized segment in the production of high quality threads and garments derived from this type of fibers.

Vision

This first stage success, which we called “Proyecto Madre” (Mother Project), is just the beginning of a much more promising business that will likely incorporate vast plain extensions in the Santa Cruz and Chubut provinces in Patagonia.

With this goal, Guenguel plans to implement an extensive program of transfer of technology based on its developments, which will allow the spread of the economic, social and environmental benefits of raising guanaco, and in the production of special fine fibers, to other rural establishments in the region of Patagonia in general.

Strategy and Quality Policy

Guenguel decided to move forward in the chain of value, integrating the process from the production of the fiber until the final product that is the piece of clothing.

The greatest technological level possible has been incorporated under the most strict quality standards at the level of production and processing of raw materials.

With this objective, since the year 2000, all Guenguel productive systems have been incorporated under the process of Organic Certification audited by OIA (Organización Internacional Agropecuaria- Farming and Animal Technology International Organization).

All the procedures developed by Guenguel have the express approval of the National Authority for the Application of the Convention CITES (Convención sobre el Comercio Internacional de Especies Amenazadas de Fauna y Flora Silvestres – Convention on International Commerce of Threatened Species of Wild Fauna and Flora).